Designing a Multidisciplinary Travel Invitation for Hollywood’s Leading Actors & Directors — and Ibiza’s Most Iconic Super Villa

In 2026, Can Nemo — Ibiza’s most iconic luxury holiday estate — was selected to be featured inside the “Everybody Wins” Bag, the widely publicised gift collection distributed annually to 25 nominees of the Academy Awards.

The Everybody Wins Bag is a curated luxury compilation presented to nominees across the main acting and directing categories, accompanied by global press coverage, unboxing videos and social media exposure in the weeks leading up to the ceremony.

Each year, hundreds of premium brands compete for attention in this moment. Our task was not to include a travel voucher. Our task was to create the invitation people would remember.

The Challenge

Luxury travel invitations are common in high-profile gift contexts — and often overlooked. Recipients are accustomed to exclusive stays and upgrades. The real question was: How do you create something that stands out among 200 other luxury items — and remains memorable long after the unboxing?

Four challenges defined the project:

• Emotional Depth Over Information: The invitation needed to feel experiential — not transactional.

• Dual-Audience Performance: It had to resonate with A-list nominees in private hands while remaining visually distinctive in fast-paced press videos.

• Permanence: What would make it impossible to discard?

• Conversation Value: Not “another luxury stay.” But: “They created an entire book about what it feels like to live there.”

The Strategic Shift

Instead of designing a voucher, we developed a multidisciplinary invitation system. At its core:

• A large-format art book

• A personalised travel invitation

• A precisely engineered presentation box

The book did not simply list amenities — although they are present. It embedded them within atmosphere, narrative and experience. Through artistically reimagined visual interpretations inspired by figures such as Salvador Dalí and Georgia O’Keeffe, Ibiza and Can Nemo were translated into layered emotional worlds.

Each double spread opens a new perspective — sunrise stillness, electric blue nights, sculptural architecture, Mediterranean ritual. The shifts in artistic language create a sense of discovery from page to page, sustaining curiosity and momentum throughout.

The result feels immersive rather than promotional. Designed to belong on a coffee table — not in a drawer.

The Box

• The exterior remains restrained — minimal marking, subtle embossing, confident materiality. Inside, contrast.

• The personalised invitation receives clear presence.

• The book is revealed beneath it through a magnetised opening sequence designed to feel precise and intentional.

• In press videos, bold colour ensures visibility.

• In private, material finishes maintain luxury restraint.

• The unboxing was choreographed — not just designed.

Precision in the Details

Each nominee received a personalised invitation and corresponding book.

Discreet external identification stickers ensured smooth allocation without repeatedly opening boxes. Separate press units included QR-linked stickers directing media to dedicated press assets and imagery.

Protective outer packaging was engineered for international shipment and removed before final presentation — preserving the integrity of the experience. Nothing was left to coincidence.

Multidisciplinary Execution

This project combined strategy, storytelling, art direction, design, print engineering and international coordination under one unified vision.

• Sparkpark, led by Dustin Lundt, carried overall responsibility — from concept and creative direction to material selection, image generation, production alignment and shipping orchestration.

• Art direction and narrative development evolved in close collaboration with Andreas Kiesgen.

• Production was realised with Thinkprint Hamburg, translating the conceptual ambition into tangible quality.

• Content, design, material and logistics were treated as one integrated system.

• Client: Can Nemo.

The Outcome

By reframing a traditional travel voucher into a high-production cultural object, we created:

• A memorable brand touchpoint

• A conversation piece within press coverage

• A scalable system for future guest gifting

• A refined physical evolution of the Can Nemo brand
  
  

For an audience that has seen everything, memorability does not come from excess. It comes from depth, narrative and precision.